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EYE-CATCHING SAF POSTCARDS are perfect for promotions, coupons, birthday reminders. Visit the SAF STORE to see them all.

SAF Retail Growth Solutions, June 19-20 in Philadelphia.

36-fast-paced hours filled with practical business insight, proven strategies and fresh thinking for floral shops. 

This month's Floral Management is packed with ideas.

See how florists around the country have made prom sales go from $15 a ticket to upwards of $75, in the cover story of Floral Management's February issue.

SAF Congressional Action Days

MARCH 19-20 in WASHINGTON, D.C.  Click the image and register now. If YOU don't speak for your business, WHO WILL?

FREE SEASONAL WEB GRAPHICS!

Cold outside? Flowers warm up every room. Florists, download this free web graphic.

"What SAF means to me...a wholesaler"

Wholesaler Kevin Priest, AAF, Cleveland Plant and Flower Company, Parma, Ohio

Industry News

Growers, Breeders Explore Consumer Opportunities and Crop Challenges
February 22, 2012
“We plant and flower breeders have the ability to control things that excite people!” said researcher David G. Clark, Ph.D., at the opening... »
Tuesday’s Cupid is Full of Grace — and Double-Digit Increases
February 22, 2012
Credit the holiday’s mid-week timing, predominately pleasant weather conditions, better preparation tactics or a mix of all three: 80... »
Go for Greenbacks on St. Patrick’s Day
February 22, 2012
Blinking shamrocks, glittery top hats, leprechaun pins, “Kiss Me I’m Irish” buttons … if it’s green somebody’s wearing it on St. Patrick’s... »
Put Down the Keyboard, Pick up a Pen
February 17, 2012
Many people who bought from your shop for Valentine’s Day likely were new customers. Thanking them for their business will help ensure they... »
Chicago Florist Talks "Pump Pain" on Today Show
February 16, 2012
Gas prices are on the rise again, and SAF member Theresa Montana, of City Scents, in Chicago, talks about how her shop is dealing with it... »
More Industry News >

SAF in Action

Tip: Get Graphic for St. Patrick
February 22, 2012
On your blog or website, talk about the fun green buds that would be perfect for St. Patrick’s Day and post pictures of arrangements and... »
Tip: Start Planning Your Prom Program This Month
February 16, 2012
Want to increase your prom business? Start going after it in February, recommends prom accessories distributor Dan Fisher of Fitz Design.... »
Spotlight: Tools to Court Business Biz Now
February 15, 2012
You helped spread the love on Valentine’s Day, now switch focus to a different type of courtship. February is a good time to cultivate... »
Tip: Be a Valentine Mood Booster
February 11, 2012
It’s Valentine’s Day crunch time and your staff is going full speed. Here are three simple ways to help keep energy high and moods upbeat. »
Spotlight: Express Yourself Postcards — Perfect for Prom Promos
February 9, 2012
Are you inspired by the prom-business boosting ideas in this month’s issue of Floral Management? SAF’s Express Yourself postcard is sure... »
More SAF News >

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