SAF Retail Growth Solutions, June 19-20 in Philadelphia.

36-fast-paced hours filled with practical business insight, proven strategies and fresh thinking for floral shops. 

Supercharge Your Business Growth Sept. 19-22 at SAF Palm Beach 2012!

Power-up your sales and profits at this industry-wide exchange of ideas and information. Network with successful floral retailers, wholesalers, growers and suppliers.

This month's Floral Management is packed with ideas.

Charge a little, charge a lot — two florists show how either approach means big business.

FREE SEASONAL WEB GRAPHICS!

Professional web ads for every season, holidays and year-round — free, exclusively for SAF members. Click the image to see them all.

Married to Perfection

EYE-CATCHING SAF POSTCARDS are perfect for promotions, reminders, coupons, handouts.  Choose your favorite at the SAF STORE.

"What SAF means to me...a wholesaler"

Wholesaler Kevin Priest, AAF, Cleveland Plant and Flower Company, Parma, Ohio

Industry News

Dion Outlines New Market Options for Florists
May 17, 2012
Being flexible and giving consumers lots of choices is good, right? Not necessarily. It may seem counter-intuitive, but narrowing the... »
You Could Win SAF's Next VaseOff! Challenge
May 17, 2012
While the presidential candidates strategize how to win younger voters in the 2012 election, SAF will get out the vote among 20-somethings... »
Arizona Florist Gets Through to 'Thick-Headed' DJs on Proflowers' Radio Commercial
May 17, 2012
When a Phoenix radio station aired a commercial claiming listeners would be “gouged by their local florists if they do not order Mother's... »
Negative Publicity Update: SAF Questions Furniture and Electronics Sellers' Anti-flowers Ads
May 17, 2012
This week, SAF responded to two cases of harmful Mother’s Day publicity and saw its proposed alternative to “in lieu of flowers” printed in... »
More Industry News >

SAF in Action

Pick Tim Huckabee's Brain — Free
May 17, 2012
Need some outside perspective on staffing, sales or customer service? Pick up the phone and talk to Tim Huckabee. As an SAF member you can... »
Webinars: Not Just for 'Techies'
May 17, 2012
Still haven’t taken advantage of webinars, the latest way to learn online? Not sure how to sign up? Worried you don’t have the right tech... »
Post Mother's Day Sale! Save 40 Percent on Bringing Back the Balance Webinar DVD
May 10, 2012
The long hours you work around Mother’s Day may come with the territory, but if you’re starting to forget what your living room looks like... »
More SAF News >

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