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B2B Kit: Sample Letters

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To help you attract and retain prospective and current business clients, SAF provides the following sample pitch and follow-up letters:

 

Sample Pitch Letter to Prospective Business Clients

Instructions: Use this sample outreach letter to approach prospective customers. This sample provides some baseline language you can use to educate a potential client about SAF's Workplace research and your services. You'll see some phrases in parentheses, where you should insert the appropriate information about your shop. Feel free to expand or edit this letter to suit your specific needs. Print this on your shop's letterhead and mail it with a B2B Sales Presentation Portfolio available for purchase from the SAF Store.

 

(Date)

 

 

(Name, Title)

(Company Name)

(Street Address)

(City, State, Zip Code)

 

Dear (Name of Business Contact):

In today’s economy, businesses need a competitive edge to succeed. Did you know that there is a simple and affordable way to get that edge and boost your workplace productivity? You may be surprised to know that flowers and plants are more than mere visual embellishments. They have been scientifically proven to increase productivity in the workplace.

According to research from Texas A&M University, idea generation, creative performance and problem-solving skills improve substantially in workplace environments that include flowers and plants.

It would be our pleasure to serve your business needs. Whether for office or lobby décor, employee recognition or client gifts of appreciation, we will help make arrangements for your success. Here are some examples of the services we can provide for you:

  • Client/customer gifts
  • Office and lobby décor
  • Meetings/events/conferences
  • Employee rewards and recognition
  • Holiday gifts
  • Sympathy
  • Online ordering
  • (Add some of your own to the list)

Enclosed you will find some materials on our shop and how flowers and plants can enhance your workplace and professional image. I’ll be in touch with you in the next few days and hope we can make a relationship bloom.

Sincerely,

 

(Your name and title)

(Shop name)

Sample Letter to Current Business Clients

Instructions: Use this sample outreach letter when approaching a current customer about expanding their floral needs. This sample provides some baseline language you can use to educate your client about SAF's Workplace research. You’ll see some phrases in parentheses, where you should insert the appropriate information about your shop. Feel free to expand or edit this letter to suit your specific needs and the needs of your client. Print this on your shop's letterhead and mail it with a B2B Sales Presentation Portfolio available for purchase from the SAF Store.

 

(Date)

 

 

(Name, Title)

(Company Name)

(Street Address)

(City, State, Zip Code)

 

Dear (Name of Business Contact):

Thank you for allowing (name of your shop) the opportunity to serve your flower and plant needs. As a professional florist, we are on the cutting edge of floral trends and thought you would be interested to know that flowers and plants have a much bigger role in business than just mere visual embellishments.

A research study from Texas A&M University shows that flowers and plants lead to increased productivity in the workplace! According to the research, idea generation, creative performance and problem-solving skills are improved substantially in workplace environments that include flowers and plants.

We have always known that flowers and plants make people feel good, but now, we have learned the simple fact that some of the best business ideas come naturally.

We value and appreciate your business, and it would be our pleasure to help you take advantage of the power of flowers and plants to further enhance your professional image. Whether for office or lobby décor, employee recognition or client gifts of appreciation, we will help make arrangements for your continued success.

Enclosed you will find some materials on our shop and how flowers and plants can benefit your workplace. I’ll be in touch with you in the next few days and hope we can show you how flowers can work overtime for your business.

Sincerely,

(Your name and title)

(Shop name)

 

 

Sample Follow-Up Letter

Instructions: Send this sample letter as a follow-up to a telephone call or meeting during which you educate a current or prospective client about your shop and the Texas A&M University research. Feel free to add your own language to this letter, as well as specifics you discussed during the meeting or call. Print this on your shop's letterhead. Consider sending this note along with a complimentary floral arrangement or plant, for added impact.

 

(Date)

 

 

(Name, Title)

(Company Name)

(Street Address)

(City, State, Zip Code)

 

Dear (Name of Business Contact):

Thank you for the opportunity to introduce you to (name of your shop) and the services that we can offer (name of company). It was my pleasure to speak with you about how flowers and plants can enhance the work experience for you, your team and customers.

To briefly recap our conversation, below is a list of the many services we provide:

  • Client/customer gifts
  • Office and lobby décor
  • Meetings/events/conferences
  • Employee rewards and recognition
  • Holiday gifts
  • Sympathy
  • Online ordering
  • (Add some of your own to the list)

We understand the demands of a business client and are well prepared to handle all of your floral needs. Please call me at any time, and we'll put flowers and plants to work for you.

Sincerely,

 

(Your name and title)

(Shop name)