Educational Materials

Compilations of all the knowledge from expert presenters at this annual conference on insect, disease and production management presented by SAF.  These valuable collections are filled with ideas you can use to build a safer and more effective pest management system.

Price includes both Proceedings Book and CD-ROM.

SAF's Online Marketing Playbook is lightweight, glare free, fits neatly into a bag or briefcase, and works anywhere — no batteries required. Inside the 34-page print publication is a collection of more than a dozen articles, de-mystifying Google Analytics, mobile marketing, social networking and answering some of the most common technology questions asked by SAF members.

Learn the art and science of localized SEO and keep your shop on top of local search engine rankings! Google search engines now put more weight on local references. To keep your shop's ranking high, you may need to adjust your search engine optimization (SEO) strategy. In this one-hour webinar, Renato Sogueco, SAF chief information officer (and floral industry SEO guru!) will show you how to make sure your shop stays on top when customers search online for a local florist. Learn how to populate your site with the right localized geographic keywords ...

Looking to jumpstart your profits for the holidays? Tim Huckabee will show you how in just one hour as he goes over more effective ways to sell centerpieces, tips for selling wire orders and how to use your POS system to handle the holiday sales rush. In this DVD of Tim’s popular webinar, he will take you to Holiday Sales Boot Camp!

When you search your business name online, does your Web site show up in the top 10 results? In this video of his popular webinar, SAF's Renato Sogueco breaks search engine optimization down into easy steps and basic action items to get your business on page one of search results.

This colorful brochure for young adults outlines the various career paths within the industry.  Don't go to career day at your school empty handed. Published by SAF and the American Floral Endowment.

Train greenhouse staff to observe pesticide safety in the workplace and abide by the EPA Worker Protection Standards with this one-hour video. Also includes a Greenhouse Pesticide Safety Booklet.

Spanish version.

Train greenhouse staff to observe pesticide safety in the workplace and abide by the EPA Worker Protection Standards with this one-hour video.  Also includes a Greenhouse Pesticide Safety Booklet.

Train greenhouse staff to observe pesticide safety in the workplace and abide by the EPA Worker Protection Standards with this booklet, which acts as a guide to the one-hour video.

Spanish version

Train greenhouse staff to observe pesticide safety in the workplace and abide by the EPA Worker Protection Standards with this booklet, which acts as a guide to the one-hour video.

Compilations of all the knowledge from expert presenters at this annual conference on insect, disease and production management presented by SAF. These valuable collections are filled with ideas you can use to build a safer and more effective pest management system.

Price includes both Proceedings Book and CD-ROM.

Compilations of all the knowledge from expert presenters at this annual conference on insect, disease and production management presented by SAF. These valuable collections are filled with ideas you can use to build a safer and more effective pest management system.

Price includes both Proceedings Book and CD-ROM.

Compilations of all the knowledge from expert presenters at this annual conference on insect, disease and production management presented by SAF.  These valuable collections are filled with ideas you can use to build a safer and more effective pest management system.

Price includes both Proceedings Book and CD-ROM.

Conducted in partnership with Texas A&M University, the Workplace Study demonstrates that idea generation, creative performance and problem-solving skills improve substantially in workplace environments that include flowers and plants.  SAF released the findings from the eight-month research project in September 2003. 

Need to make a presentation about the industry?  Want to share information with staff or the media?  Be sure to order the CD-ROM of charts and tables.  This CD-ROM contains all the charts and tables in the 2007 Changing Floriculture Industry report in an easy-to-use Microsoft PowerPoint format.

(Must purchase full report prior to order.)

Updated and expanded in 2007, this is the most complete statistical overview of the industry available anywhere. This important report tracks industry sales, production levels and trends for each segment of the fast changing floral industry.

Get your team ready for a championship Valentine's Day. This must-read manual features buying guides, task lists, employee-recruiting tips, delivery strategies and insider advice from other florists.  Take time throughout the year to plan for this important holiday using the practical advice and tips inside.