May 17, 2012
Being flexible and giving consumers lots of choices is good, right? Not necessarily. It may seem counter-intuitive, but narrowing the options makes shopping easier and more enjoyable for customers.
May 17, 2012
While the presidential candidates strategize how to win younger voters in the 2012 election, SAF will get out the vote among 20-somethings in its own very different campaign — one designed to raise awareness about florists’ abilities and drive traffic to consumer floral sites.
May 17, 2012
When a Phoenix radio station aired a commercial claiming listeners would be “gouged by their local florists if they do not order Mother's Day flowers from ProFlowers,” one florist’s email persuaded the disc jockeys to back down.
May 17, 2012
This week, SAF responded to two cases of harmful Mother’s Day publicity and saw its proposed alternative to “in lieu of flowers” printed in newspapers nationwide. Here is an overview:
May 16, 2012
With National Small Business Week right around the corner, SAF is encouraging its members to invite their member of Congress to come tour their business and get a first-hand view on the day-to-day operation of a floral industry member.National Small Business Week is May 20-26...
May 16, 2012
Former SAF President Terril Nell, Ph.D., AAF, was appointed this week as a member of the Specialty Crop Subcommittee of USDA’s National Agricultural Research, Extension, Education and Economics (NAREEE) Advisory Board.Terril Nell, Ph.D.
May 16, 2012
Flowers exported from Colombia to the United States now have permanent duty-free status under the U.S./Colombia Free Trade Agreement (FTA) signed into law by President Obama last October and officially implemented yesterday, May 15.The United States and Colombia first signed the...
May 16, 2012
Imagine being offered a free video advertisement, complete with professional lighting and makeup.Sound too good to be true?Manny and Clara Gonzales, owners of Tiger Lily Florist in Charleston, S.C., share their joy for being involved in customers’ personal lives in a new ad for...
May 11, 2012
Could your website use a little jolt to bring in more orders?Looking at Mother’s Day 2011, the telephone was still the way most florists got the bulk of their orders (43 percent on average were called in). Websites brought in only 12 percent of Mother’s Day sales on average last...
