The Valentine's Day Playbook

Non-Member Price: $24.95Member Price: 14.95 or Join SAF, today!

Get your team ready for a championship Valentine's Day. This must-read manual features buying guides, task lists, employee-recruiting tips, delivery strategies and insider advice from other florists. Take time throughout the year to plan for this important holiday using the practical advice and tips inside.

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The Society of American Florists is the leading organization representing all segments of the floral industry. SAF is proud to provide marketing, business and government services to more than 10,000 participants in the U.S. floral industry — including growers, wholesalers, retailers. The association celebrated its 125th Anniversary in 2009.