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PFCI Members' Fields of Expertise

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PFCIThe Floral Industry’s Speakers Bureau

Professional Floral Communicators - International is a network of professional floral business educators certified by SAF.

PFCI is the service mark of the floral industry's finest floral educators. Each member of the organization has proven, through their education and experience, their ability to speak authoritatively about topics pertinent to the floral industry. Here is a list of PFCI Members' Fields of Expertise. For contact information, click here to search for the individual's profile.

Care & Handling

Color

Holidays

Marketing

Merchandising & Display

Money-Making Tips & Techniques

Permanent Botanicals

Principles & Elements of Design

Shop Management

Sympathy

Technology

Trends

Weddings

Miscellaneous

Care & Handling

  • Susan Ayala
  • Ardith E. Beveridge
  • Ted Bruehl
  • Timothy Farrell
  • Lisa Greene
  • Mary Linda Horn
  • John Hosek
  • David Kesler
  • Leanne Kesler
  • Arliss Krieger
  • Vonda LaFever
  • Julie Poeltler
  • Phillip M. Rulloda
  • W. Kurt Schroeder
  • Joey Schwanke
  • Kathi Thomas
  • Alice Waterous
  • Robert Williams

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Color

  • Susan Ayala
  • Sylvia Bird
  • Tom Bowling
  • Dennis "Lee" Burcher
  • Carol Caggiano
  • Roger Dennis
  • Walter B. Fedyshyn
  • Robert L. Gordon
  • Lisa Greene
  • John Hosek
  • Leanne Kesler
  • Damien Koh
  • Kristine Kratt
  • Julie Poeltler
  • Rocky Pollitz
  • Ian Prosser
  • Damon Samuel
  • Sandy Schroeck
  • J M.H. Schwanke
  • Michael J. Skaff
  • Alice Waterous

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Holidays

  • Marie N. Ackerman
  • Cindy Anderson
  • Susan Ayala
  • LaVon T. Bankhead
  • David Boulton
  • Maggie Binet
  • Tom Bowling
  • Frank R. Brice
  • Jeffrey D. Corbin
  • James M. DelPrince
  • Roger Dennis
  • Timothy Farrell
  • Walter B. Fedyshyn
  • Lisa Greene
  • Marlin Hargrove
  • Tony L. Huffman
  • Alex Jackson
  • Suzie Kostick
  • Vonda LaFever
  • Shirley Lyons
  • Joyce Mason-Monheim
  • Sharon McGukin
  • Lynn Lary McLean
  • Paul Miller
  • Darla Pawlak
  • Jerome Raska
  • Sherry Reinking
  • Damon Samuel
  • Richard V. Seaboldt
  • Sandy Schroeck
  • Anthony Swick
  • Brian Vetter
  • Margie Gail Vetter
  • Alice Waterous
  • Robert Williams
  • Randy Wooten
  • Robbin Yelverton

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Marketing

  • Maggie Binet
  • Bobbi Ecker Blatchford
  • Arthur Conforti
  • Jeffrey D. Corbin
  • Dan Fisher
  • Robert L. Gordon
  • David Kesler
  • Kristine Kratt
  • Vonda LaFever
  • Shirley Lyons
  • Tony Medlock
  • Richard L. Milteer
  • Sylvia Nichols
  • Alan Parkhurst
  • Sherry Reinking
  • Sandy Schroeck
  • W. Kurt Schroeder
  • Pam Smith
  • Tina Stoecker
  • Margo Sutter
  • Anthony Swick
  • Margie Gail Vetter
  • Alice Waterous
  • Lisa Weddel
  • Brian Wheat
  • Susan Wilke
  • Julie Wilkinson
  • Robert Williams
  • Randy Wooten
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Merchandising & Display

  • Cindy Anderson
  • Susan Ayala
  • Maggie Binet
  • Bobbi Ecker Blatchford
  • Frank R. Brice
  • Robert De Bellis
  • Tom Butler
  • Deborah De La Flor
  • Mark Erickson
  • Walter B. Fedyshyn
  • Dan Fisher
  • William Graham
  • Lisa Greene
  • Marlin Hargrove
  • David Kesler
  • Leanne Kesler
  • Damien Koh
  • Suzie Kostick
  • Kristine Kratt
  • Vonda LaFever
  • Joyce Mason-Monheim
  • Paul Miller
  • Richard L. Milteer
  • Alan K. Parkhurst
  • Julie Poeltler
  • Damon Samuel
  • David Shover
  • Michael J. Skaff
  • Margo Sutter
  • Brian Vetter
  • Alice Waterous
  • Susan Wilke
  • Julie Wilkinson

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Money-Making Tips & Techniques

  • Cindy Anderson
  • Jenny Behlings
  • Tom Butler
  • Jeffrey D. Corbin
  • Timothy Farrell
  • Dan Fisher
  • Lisa Greene
  • Mary Linda Horn
  • John Hosek
  • Alex Jackson
  • David Kesler
  • John Klingel
  • Arliss Krieger
  • Vonda LaFever
  • Denise Lee
  • Shirley Lyons
  • Paul Miller
  • L. Lynne Moss
  • Sylvia Nichols
  • Alan K. Parkhurst (pricing seminars)
  • Jerome Raska
  • Sandy Schroeck
  • J M.H. Schwanke
  • Joey Schwanke
  • Frankie Shelton
  • Tina M. Stoecker
  • Margo Sutter
  • Anthony Swick
  • Brian Vetter
  • Alice Waterous
  • Susan Wilke
  • Randy Wooten

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Permanent Botanicals

  • Cindy Anderson
  • Susan Ayala
  • Ardith E. Beveridge
  • Maggie Binet
  • Walter B. Fedyshyn
  • John Hosek
  • Alex Jackson
  • Damien Koh
  • Kristine Kratt
  • Damon Samuel
  • Sandy Schroeck
  • Brian Vetter
  • Alice Waterous
  • Lisa Weddel

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Principles & Elements of Design

  • Marie N. Ackerman
  • Ardith E. Beveridge
  • Maggie Binet
  • Sylvia Bird
  • Janet Black
  • David Boulton
  • Tom Bowling
  • Ted Bruehl
  • Dennis "Lee" Burcher
  • Vincenzo Butera
  • Carol Caggiano
  • Heather de Kok
  • Deborah De La Flor
  • James M. DelPrince
  • Roger Dennis
  • Michael Derouin
  • Mark Erickson
  • Timothy Farrell
  • Angela Freeman
  • Damien Koh
  • William Graham
  • Lisa Greene
  • Alex Jackson
  • Leanne Kesler
  • John Klingel
  • Kristine Kratt
  • Denise Lee
  • Mandy Majerik
  • Joyce Mason-Monheim
  • Richard L. Milteer
  • Alan Parkhurst
  • Julie Poeltler
  • Ian Prosser
  • Phillip M. Rulloda
  • Damon Samuel
  • William Schaffer
  • Sandy Schroeck
  • Frankie Shelton
  • David Shover
  • Alice Waterous
  • Lisa Weddel
  • Robbin Yelverton

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Shop Management

  • LaVon T. Bankhead (employee relations)
  • Jenny Behlings
  • David Boulton
  • Arthur Conforti
  • Heather de Kok
  • Deborah De La Flor
  • Angela Freeman
  • Lisa Greene
  • Alex Jackson
  • David Kesler
  • Arliss Krieger
  • Vonda LaFever
  • Shirley Lyons
  • Tony Medlock
  • Ian Prosser
  • W. Kurt Schroeder (business)
  • Tina M. Stoecker
  • Anthony Swick
  • Kathi Thomas
  • Margie Gail Vetter
  • Alice Waterous
  • Brian Wheat

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Sympathy

  • Susan Ayala
  • David Boulton
  • Ted Bruehl
  • Jeffrey D. Corbin
  • Mark Erickson
  • William Graham
  • Lisa Greene
  • John Hosek
  • Alex Jackson
  • Damien Koh
  • Vonda LaFever
  • Shirley Lyons (business development & style)
  • L. Lynne Moss
  • Jerome Raska
  • Damon Samuel
  • Sandy Schroeck
  • J M.H. Schwanke
  • Richard V. Seaboldt
  • Alice Waterous
  • Brian Wheat
  • Robert Williams
  • Randy Wooten

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Technology

  • David Boulton
  • Arthur Conforti
  • David Kesler
  • Shirley Lyons

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Trends

  • Dan Fisher
  • David Kesler
  • Leanne Kesler
  • Kristine Kratt
  • Sandy Schroeck
  • Anthony Swick

 

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Weddings

  • Marie N. Ackerman
  • Cindy Anderson
  • Susan Ayala
  • LaVon T. Bankhead
  • Ardith E. Beveridge
  • Maggie Binet
  • Frank R. Brice
  • Ted Bruehl
  • Vincenzo Butera
  • Carol Caggiano
  • Arthur Conforti
  • Deborah De La Flor
  • Dan Fisher
  • William Graham
  • Lisa Greene
  • Marlin Hargrove
  • Mary Linda Horn
  • John Hosek
  • Alex Jackson
  • Leanne Kesler
  • John Klingel
  • Damien Koh
  • Suzie Kostick
  • Kristine Kratt
  • Mandy Majerik
  • Sharon McGukin
  • Lynn Lary McLean
  • L. Lynne Moss
  • Rocky Pollitz
  • Ian Prosser
  • Sherry Reinking
  • Damon Samuel
  • J M.H. Schwanke
  • Richard V. Seaboldt
  • Sandy Schroeck
  • Frankie Shelton
  • David Shover
  • Tina M. Stoecker
  • Anthony Swick
  • Kathi Thomas
  • Alice Waterous
  • Lisa Weddel
  • Robert Williams
  • Robbin Yelverton

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Miscellaneous

  • Jenny Behlings (small town business)
  • Maggie Binet (corporate design, and customer and client service)
  • Ted Bruehl (design for photography)
  • Tom Butler (business)
  • Robert De Bellis (mass markets/supermarkets)
  • Deborah De La Flor (body flowers)
  • James M. DelPrince (historical)
  • Dan Fisher (prom)
  • Tony L. Huffman (interior design)
  • David Kesler (floral photography/videography)
  • Alan K. Parkhurst (mass merchandising)
  • Phillip M. Rulloda (tropical & euro style design)
  • Damon Samuel (interior design)
  • Pam Smith (supermarkets)
  • Rene van Rems (nomenclature, plant I.D.)
  • Brian Vetter (customer service, education)
  • Brian Wheat (fresh plants)
  • Julie Wilkinson (packaging, personal style/communication/commentating)
  • Robert Williams (strategic business/marketing planning and execution)
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